Many thanks to those who read and commented on my last post via LinkedIn where I lamented about why electronics recycling sales is SO hard. With the type of sale that often requires extensive prospecting and a painful sales cycle, finding the right fit when hiring sales talent is critical.
Following are some tips for finding great sales talent using LinkedIn. Please share any tips and tricks have worked for you!
Finding Prospective Sales Candidates
The days of broadly advertising job announcements and plowing through piles of resumes are thankfully long gone. I’ve found LinkedIn to be the best tool for posting jobs and also for finding great candidates who may not even be looking for work.
You will first want to join some of the many groups that professionals in the e-waste and affiliated industries subscribe to. Some examples are:
- Electronics Recycling
- IT Asset Management – Global
- EPR Forum
- Waste Management and Recycling Professionals
…and many more.
You can post your jobs in the groups you subscribe to and also search for “passive talent” within each pool, finding great candidates that may not necessarily be looking for work. You can even narrow your search to a specific geographic area.
Some people have an open profile that includes their e-mail address and can be contacted directly. If not, LinkedIn has an InMail service that allows you to send them an e-mail via LinkedIn.
You can also look outside the ‘electronics recycling box’ and search for candidates with sales experience in certain verticals you want to target. For example, if you are looking for a candidate with strong IT background, you may want to join the Information Technology Specialist Group; or, even more specifically, the Healthcare Information Technology Group if you are interested in selling into the healthcare sector.
Having a company “Career Page” in LinkedIn is another valuable component of a good recruiting strategy. These pages promote your company and attract candidates that share your mission and values. The Career Page can feature employee testimonials and can include messaging and videos to showcase your talent brand.
UP NEXT: The Interview
Once you have a great pool of candidates it is critical to examine and refresh your interviewing practices. Tune in next week for some interview tips that will help both you and prospective candidates make sure they are a good fit and prevent costly disappointments after the hire.